It was 1987 and I had just “set up shop” in West Michigan.
Tools of the trade were lots of audio cassettes and Beta and VHS tapes for radio and TV production. I labored over a drafting table, using rubylith film, xacto knives, rapidograph pen and lots of spray adhesive in “pasting up” print ad layouts. Twice a week I ordered type from a local typesetter and ran across town to pick it up. The internet and website design was mostly unknown and still in it’s infancy but my fax machine got a workout. Much of the day was spent actually meeting, in person, with both clients and media reps.
The tools may have changed but the goal remains the same.
For thirty years that goal has been assisting retail, service businesses and non-profits with their identity development and help them grow. I can help you fine tune the image you want to project through a full spectrum of marketing materials. I can also assist in specific promotion planning and acting as your media contact. I can conceptualize a promotion or image campaign based on your specific needs, research the targeted market and carry it through the entire creative process. Whether you’re looking for a full service advertising agency, a simple identity package or a new website- call me. All initial consultations are always at no charge.
John Fetter 616.560.8782
For over 20 years John’s conceptual and design of numerous book covers and illustrations to individual web site elements has been a great asset to the overall marketing effort of our sales training systems. I highly recommend his creative services to any business looking to develop an impactful business identity.Dave Kahle