promotions
“Advertising is fundamentally persuasion and persuasion happens to be not a science but an art.” – William Bernbach
From conceptual logo design to four color brochures and catalogs to design for video titles and television advertising I’ve created it. Whether it’s part of an overall advertising campaign or a stand-alone project I begin designing your marketing piece by first determining the final goal of that piece. We then determine the target market it is directed to.
I also put a priority on working within the client’s prescribed budget for each design project. If, in the course of design development, I determine a specific element would help increase the impact of the specific piece I’ll consult with you first to determine any added cost ramifications that added element may have.
I find it best to let John work his design magic without too much input from me . I intend to continue to utilize his creativity. He has a client for life!
Piano sale: Avery Music – – media: Direct mail postcard, print ads, :30 radio
Fund raising ball: West Michigan Gay Mens Chorus – media: Direct mail postcard, print ads, rack cards, program ads
Business start up: Emerald Disposal – media: Direct mail postcard, yard signs, door hangers, website
Business start up: Emerald Disposal – media: Direct mail postcard, yard signs, door hangers, website
Convention marketing: American Grand Rapids Guild of Organists – – media: Direct mail postcard, website, program ads, program book
Business Start up: Handy Mike SD – media door hangers, postcards, business cards, carsigns, flyersDirect mail postcard, website, program ads, program book
Grand Central
National Promotion: Client Kawai U.S.
media – :30 TV spot, radio spots, print ads, table tents, posters, drect mail
Ad Share Program
This programs was develped independent of any specific clinet and ofered to various piano dealers at the NAMM Show. (National Assoc. of Music Merchants Anneheim, CA.
It included diferent levels of promotion using a veriety of media.
