Rates & Policies

standard hourly task & creative rates

Posted time accounting rates current as of January 1, 2024
(May change without notice)

Creative/Layout- non retainer $96.00
Creative/Layout- retainer $84.00
Creative/Layout- non profit $72.00
   (also includes all other task types and meetings are not charged)
Copywriting- copywriting for print or broadcast  $72.00
Copywriting- retainer copywriting for print or broadcast  $60.00
Directing of video or audio $84.00
Meetings/Misc Time/Phone Conf. $60.00

Miscellaneous:
Research, mkt. research & learning, media contact, phone conf. time $54.00
Research time- (same as above)  retainer $0.00
Social /Facebook posting $84.00
Email posting via Constant Contact or Mailchimp $84.00 
Web Desgin & Development $96.00
Web Developement- non profit $84.00
Web Development – non profit -the arts $72.00
Web Development – ongoing maintenance & editing $90.00
Web Development- retainer $84.00
SEO mainenance on established client sites $84.00
(Due to new complexities: web SEO / Search engine optimization on newly developed sites and Google Ads campaign setup no longer offere as an hourly rate)

 working by proposal

Many times a client needs a more precise projection of project costs. I can prepare a project based on the specifis expectations and needs of the specific project -whether it be a website design, print marketing materials, product design or video development.  For these projects I still maintain time accounting so I can determine if my time projections are running over. With this in mind I do reserve the right to:

a. renegoitiate the total project cost as new elements that are added that may have major budget overages involved.

b. reserve the right to a 10% overage margin upon final billing. This is usually incurred when more re-writes or re-designs are required.  Proposal projects are normally invoiced upon project completion and not necessarily the first of the month.

 retainer

A retainer “retains” my services for a minimum amount starting as low as $200/month. An agreement is created and signed by both parites and can cover periods of six months, a year or two years. In exchange for the monthly retainer commitment these clients benefit from reduced creative rates for design, copywriting and web development.  (see standard rates).  Retainer billing usually occurs the first of the month and covers the upcoming month.

creative less retainer

With this system a client is invoiced the monthly retainer but incurs the standard rates as noted. However the retainer amount goes against any creative or other tasks completed during that period. For instance if the agreed upon retainer is $300 but I perform $400 of creative tasks the monthly billing amount is only the $400 and not $700.

 

 

1. Payment Terms. Payment is generally noted on a Net 30 day basis with full payment expected within a 30 days of the date of invoicing. All invoicing is broken into a per minute time accounting system and incurred by invoices you receive via email. All invoices cna be paid by credit or debit card.  system- and generated monthly for ongoing clients or within 4 days of the completion of individual projects. Projects with unpaid balances between 30 and 60 days will be placed on a “low priority” status and ongoing project work may take a lower priority position in periods of heavy work flow. Unfortunately, we can no longer provide services with clients with amounts past 60 days. Please be advised that Wolfmark Adwerks will be aggressive in collection of balances past 90 days.  Also, if the work is web related accounts past 60 days could experience elimination of any and all creative or development on your website for work completed under the past due invoice(s). Also, if your site resides on or is pointed to our server your domain name could be removed from the server entirely.

2. Web Development. If your creative project is a website develoment project your site will be first developed live within a WordPress template. After completion and final client approval all creative and site development time will commence. Wolfmark no longer has it’s own VPS server so all clients re responsible for their own hosting

3. Intellectual Copyright. As noted in the signature of our email. Wolfmark Adwerks and John Fetter reserves the right to all creative developed for specific clients until the project pertaining to that creatve is noted as Paid in Full. After that point the intellectual copyright is considered as shared between the client and Wolfmark Adwerks.

Please note that even after a Paid in Full status is reached the loaning, sale, or other distribution to other individuals, businesses or non-profits within, or even outside of your specific business industry, is prohibited under law – unless otherwise agreed to, in writing, by both the client and Wolfmark Adwerks.

2. Retainer Service Rates. Through the years Wolfmark has offered special rates for clients who commit to a monthly retainer system. If you have questions regarding a possible retainer system for your working relationship with Wolfmark please feel free to contact us at 616.560.8782. Also, non-profits and charites can receive a lower creative rate. To receive these lower rates proof of your non-profit status will be required and kept on file.

3. Working by Proposal. Although the bulk of services provided by Wolfmark Adwerks is by ongoing time accounting rates many clients may request to be provided an actual proposal outlining costs for a special project. These can include design projects, multi-media promotion plans and website development. These types of projects are usually for first time clients and will normally be quoted with a 1/3 total of the estimate due at time of acceptance of the proposal.  The balance of the projected project cost will be due within the time frame as outlined by “payment terms”. Projects that have been initiated by proposal will still reflect actual, itemized time accounting in final invoicing. Credits or debits are then applied to bring the invoice within the range of the final proposed cost. The 1/3 deposit amount will be reflected in the final project invoice. (see above Working by proposal section)

The intellectual copyright disclaimer as it appears in every email is noted as follows…


Advertising samples of past works and creative projects by Wolfmark Adwerks provided through hard copy, by electronic mail or through their website, including but not limited to print marketing materials, print advertisements, outdoor media, website development or broadcast scripts may be protected by intellectual property rights which are owned by Wolfmark Adwerks, or its customers who provide content for development of a specific project. To modify, loan, sell, distribute or create derivative works based on this content (either in whole or in part), unless you have been specifically told that you may do so by separate agreement by Wolfmark Adwerks, is strictly prohibited.